Jeff Winter is the Vice President of Business Strategy for Critical Manufacturing, where he leads strategic growth initiatives and business development while positioning the company as a global leader in MES technology. With almost 20 years of experience working for different industrial automation product and solution providers, Jeff has a unique ability to simplify and communicate complex concepts to a wide range of audiences, educating and inspiring people from the shop floor up to the executive board room. Jeff is also highly active in the Industry 4.0 community. He serves on the Executive board for International Society of Automation (ISA), the International Board of Directors for MESA (Manufacturing Enterprise Solutions Association), a U.S. registered expert for the IEC (International Electrotechnical Commission) as a member of TC 65, and as a Smart Manufacturing Advisor to CESMII.