Lorenzo Veronesi is a Research Manager for IDC Manufacturing Insights EMEA. In this role, Veronesi leads the Worldwide Smart Manufacturing research program and supports all the IDC MI research services for EMEA, by looking at Digital Transformation drivers in multiple manufacturing industry sub-verticals. He is also often involved in consulting projects across the world for end-users, IT vendors and the European Commission. During the last decade his research has focused across key processes such as manufacturing operations management, supply chain management, and product lifecycle management in multiple manufacturing verticals, including – among others – automotive, aerospace, machinery, high-tech, chemicals, CPG, and fashion.